1. Introduction
This Privacy Policy explains how ALPHA USA TRUCKING INC (“we”, “us”, “our”) collects, uses, discloses and protects personal information when you visit kwelxtracking.com (the “Website”), request a freight quote, contact us, or use our truckload transportation services within the United States.
By using the Website you acknowledge that you have read this Policy. If you do not agree with it, please do not use the Website or submit your information.
2. Information We Collect
Information you provide
- Contact details: full name, company name (if provided), phone number and e-mail address;
- Shipment details: pickup and delivery locations, freight type, load type, weight, estimated distance, pickup date and any description of the freight you write in the form;
- Information needed to perform a shipment once you book it, such as shipper and consignee names and addresses, bill of lading data, appointment times and billing details.
Information collected automatically
- Technical data: IP address, browser type, device type, operating system, referring page, pages visited and time of visit;
- Cookie and similar technology data, only as described in the Cookies section and according to your choices.
We do not ask for and do not knowingly collect sensitive personal information (such as Social Security numbers, health data or biometric data) through the Website. Please do not include such information in the form.
3. How We Use Your Information
- To respond to your inquiries and prepare freight quotes;
- To plan, dispatch and perform shipments, communicate about pickup and delivery, and issue invoices and shipping documents;
- To comply with legal obligations, including transportation, safety, tax and record-keeping requirements;
- To operate, maintain, secure and improve the Website;
- To measure the effectiveness of our advertising (for example Google Ads), only where you have consented to such cookies;
- To prevent fraud, spam and misuse of our forms and services.
We do not sell your personal information and we do not use it for automated decision-making that produces legal effects for you. We will not send you marketing e-mails or text messages unless you ask us to.
4. Legal Bases for Processing
Where applicable law requires a legal basis, we rely on: your consent (e.g. optional cookies, the consent checkbox on our form); performance of a contract or steps taken at your request before entering into a contract (e.g. preparing a quote, transporting your freight); legal obligation (e.g. records required by law); and our legitimate interests in running and securing our business, provided these interests are not overridden by your rights.
5. Cookies and Similar Technologies
Cookies are small text files stored on your device. We use the following categories:
- Necessary cookies — required for the Website to work and to remember your cookie choices. These cannot be switched off.
- Analytics cookies — help us understand how visitors use the Website so we can improve it. Used only with your consent.
- Marketing cookies — used by advertising partners such as Google to measure ad performance and conversions and, where permitted, show relevant ads. Used only with your consent.
When you first visit the Website a cookie banner lets you accept all cookies, reject optional cookies, or choose categories individually. You can change your choice at any time by clicking in the footer. You can also block or delete cookies through your browser settings, although some parts of the Website may then not work properly.
We support Google Consent Mode: until you give consent, Google tags (if used) are instructed not to store advertising or analytics cookies.
6. Google Ads and Third-Party Advertising
We may use Google Ads and related Google services to advertise our services and measure conversions (for example, when a visitor submits a quote request after clicking an ad). Google may use cookies or device identifiers to provide these services, subject to your consent choices.
You can learn how Google uses data at policies.google.com/technologies/partner-sites, manage ad personalization at adssettings.google.com, and opt out of interest-based advertising from participating companies at optout.aboutads.info.
We do not use remarketing or ad personalization based on sensitive categories of information.
7. How We Share Information
We share personal information only when necessary and only with:
- Drivers, shippers, consignees and facilities involved in your shipment, to the extent needed to complete pickup and delivery;
- Service providers who help us operate our business (hosting, e-mail delivery, IT support, accounting, insurance), under contracts requiring them to protect your information;
- Advertising and analytics providers such as Google, only according to your cookie choices;
- Government authorities, regulators or law enforcement when required by law, or to protect our rights, property or safety;
- A successor entity in the event of a merger, acquisition or sale of assets, subject to this Policy.
8. Data Retention
We keep quote requests and correspondence for as long as needed to respond and provide services, typically up to 24 months after our last contact. Shipping and billing records are retained for the period required by applicable federal and state regulations. When information is no longer needed, we delete or anonymize it securely.
9. Data Security
We use reasonable administrative, technical and physical safeguards to protect personal information, including encrypted connections (HTTPS), restricted access to stored requests and regular software updates. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
10. Your Privacy Rights
Depending on the state where you live, you may have the right to:
- Know what personal information we hold about you and receive a copy;
- Correct inaccurate or incomplete information;
- Request deletion of your information, subject to legal retention obligations;
- Withdraw consent at any time and object to certain processing;
- Opt out of the “sale” or “sharing” of personal information and targeted advertising (for residents of California, Colorado, Virginia and other states with similar laws). We do not sell personal information;
- Not be discriminated against for exercising your privacy rights.
To exercise these rights, contact us using the details below. We will respond within the time required by law and may need to verify your identity before fulfilling a request. You may use an authorized agent where the law allows.
11. Children’s Privacy
The Website and our services are intended for businesses and adults. They are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, please contact us and we will delete it.
12. Third-Party Links
The Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective date” at the top shows when it was last revised. Material changes will be highlighted on the Website.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: